Pramod Nagaraj

About Me

I'm an engineer by qualification and a technologist by profession, shaped by early exposure to the startup ecosystem. Having worked with multiple startups and founded my own, I approach solutions with an integrated perspective, avoiding piecemeal strategies.

I've collaborated with brands like Wipro Digital, Toyota India, Royal Enfield, Bajaj Auto, Titan Watches, Tanishq, Tata Tea, Duroflex Mattresses, and Paradise Biryani, delivering unique, award-winning work.

I believe technology is not a solution in itself, but an enabler for greater solutions.

Website Work

Offroad Films

An award-winning, creativity-led production agency website that showcases Offroad's work and celebrates internationally acclaimed directors and their films.

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Tāmras Gin

The website tells the story of Tāmras, handcrafted copper distilled Indian Dry Gin from Goa, through interactive typography & imagery.

Received an "Honorable Mention" at Awwwards.

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Mingle Passports

Mingle Passports connects travellers with top travel influencers to explore hidden gems and off-the-beaten-path destinations through unforgettable, curated travel experiences.

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Dastkari

Dastkari is a premium furniture brand that crafts bespoke furniture with unparalleled quality and exquisite design handcrafted by local artisans.

Campaign Work

Raintunes Campaign

An interactive campaign to increase travel bookings during the monsoon period. The microsite showcased the experience of monsoon using technology, creative rendition and 3D sounds.

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Earth Hour Campaign

A campaign to "GIVE THE EARTH MORE THAN AN HOUR" with a quiz-based microsite adding minutes to the Earth Hour, culminating in Wipro turning off lights globally for the total time recorded.

Won Gold at IAA Olive Crown.

Lips Don't Lie Campaign

A Valentine's Day digital campaign using facial recognition to analyze lip "lusciousness" for promoting lip fillers.

Data Analysis

IRA Dashboard

IRA, in-house product developed at my startup, What Clicks, integrated with the Martech stack that the business has invested in, and started correlating the data across digital platforms.

Duroflex E-commerce Analysis

Analyzed Duroflex's e-commerce website using manual data analysis, regression models, and consumer interviews to recommend improvements across the consumer journey from entry to checkout.

Bajaj Auto Bangladesh

Identified the digital consumer journey in Bangladesh, analyzed reasons for declining motorcycle sales using tools like Google Analytics, Semrush, and social listening, and proposed a communication strategy.

Get in Touch

Interested in collaborating or learning more about my work? Reach out to me!

Email: me@pramodnagaraj.com